Boat Dealer DeskIndependent. Written by a working dealership GM.
The software, AI and operations newsletter for people who run boat dealerships.
Boat Dealer Desk is written by Mason Bennett, a working boat dealership GM, not a software vendor. The directory shows each vendor's price as they publish it, or says plainly that they don't. Every claim links to its source.
Vendor directory
30 vendors across DMS, CRM, AI lead response, service and storage, websites, F&I, digital retail and reviews. Filter by category, marine focus, AI features and published pricing.
Pricing tracker
8 of 30 vendors publish a price on their own site. See exactly what they show, with the source and the date we checked.
Issue #1 preview: Speed-to-lead
Your leads go cold while you're on a sea trial. Here's what the research actually says and what to test this winter.
How this is different
- No pay-for-rank. Sponsors can buy ad space in the newsletter, never a position in the directory.
- Pricing exactly as published, with a source link and the date it was checked. "Not published" when it isn't.
- Unknowns are labeled as unknown. Nothing gets guessed.